CISL is proud to offer students our Career English program, where students master business English and communication skills before spending time in an American company. Past students have experienced architecture, marketing, event planning, and even real estate through CISL!
One of the most requested areas of interest for students is sales and marketing. Do you know these common sales and marketing related terms and expressions?
Sales and Marketing Vocabulary
Cold call
Definition: (verb, noun) to call a person or company that you do not have relations in hope of beginning a new business relationship.
Example: We estimate that 70% of our cold calls are not successful . . . but 30% are!
Example: The first time I cold called someone when I was at my host company, I was so nervous! But my English got better each time I did.
Conduct (research)
Meaning: (collocation) to do research (on the market, customers, competitors, etc.)
Example: We conducted extensive research before choosing our logo.
To close (a deal/sale)
Meaning: (verb) to finalize an agreement or sale.
Example: After closing the deal, we celebrated with a little champagne!
Follow up
Meaning: (phrasal verb) to make contact with someone after a meeting.
Example: He made a follow up call to see if they were still interested in the product.
Implement
Meaning: (verb) to begin something, to put a plan into effect.
Example: They implemented their new marketing plan in January 2017.
Innovative
Meaning: (adjective) original, advanced (ideas, plans, etc.)
Example: Her innovative marketing plan led to her promotion.
Lead
Meaning: (noun) a tip; a potential client or sale.
Example: I have three leads to look into today.
Optimize
Meaning: (verb) to make something better; reach its potential.
Example: After optimizing the website, we saw sales increase by 15%.
Profitability
Meaning: (adjective) the ability to make money/be profitable.
Example: They were worried about the profitability of the new product, but in the end it was incredibly successful.
ROI
Meaning: (phrase, acronym) “return on investment.”
Example: The ROI on social media marketing is becoming easier to track.
Strategic
Meaning: (adjective) carefully planned; with purpose.
Example: They asked us to design a strategic sales plan . . . in two hours!
Are you interested in improve your English through time at an American company? Hear what the experience is like from one of our graduates.
CISL Career English Program from Converse International School on Vimeo.
For more information on CISL’s Career English, contact the CISL Career English Coordinator.